(Lord) Sugar-free snacks

If any of you tuned into The Apprentice on BBC One last night, then you’ll have spotted the current bunch of aspiring business moguls attempting to impress Lord Alan Sugar with their version of a healthy snack.

Unfortunately, they failed on a colossal scale, with both teams failing to secure a single sale, so we don’t think they’ll be taking the snacking market by storm any time soon.

But, if you’d like to see what a real healthy snack looks like, all you need to do is simply pop open a packet of Nothing But.

Our ‘dehydrated’ fruit and vegetables, as you might have already guessed, have the water removed – but that’s it. The freeze-drying process allows ingredients to retain more nutritional content and natural flavours than any other drying method, so there’s no need for us to add anything extra into the mix at all – especially not a gallon of olive oil per pack!

With the growing market for ‘healthy alternatives’ worth an estimated £90 billion per year – it’s no wonder that even Lord Sugar is keen for a piece of the action which is slightly ironic given his name… But hey, Alan, if you’re on the lookout for a potential investment, you know where we are!